Before you invest, localise, or launch, you need to understand what your communication must achieve in your target market — and where the risks lie. Our Consulting & Assessment services give you exactly that foundation for intercultural business communication: systematic, evidence-based, and actionable.
You want to communicate in Japan, China, Korea, or Southeast Asia — but no one on your team can assess whether your materials will actually work there.
Your Asian website has been translated. But the leads aren’t coming — and you don’t know why.
You’ve brought in a local agency. The result sounds plausible to you. Whether it works for the target market, you can’t judge.
You’re planning a campaign in China. Whether your claims are legally compliant there — no one has checked.
The problem is rarely the product. It is almost always the communication — and the gap between what you intend to say and what actually lands in the target market.
We are not a large agency with anonymous project managers. At Yabylon, you work directly with the experts who know your market — native speakers who grew up in China, Japan, or Korea and understand intercultural business communication in a B2B context.
Our consulting always starts with your specific situation: What do you want to achieve? What materials do you have? Which market is your focus? Only then do we recommend the right service — and sometimes that means telling you that you need something different from what you originally enquired about.
All results are actionable. No academic observations, no vague cultural theories — concrete findings, prioritised recommendations, and clear next steps.
From initial orientation to full market preparation — choose the starting point that fits your situation.
You want to communicate in Asia, but don’t know where to start. We help you understand what your communication must achieve in your target market, what to prioritise, and where the risks lie.
A focused review of one communication asset for one target market. Concrete issues, immediately actionable quick wins — as a rapid reality check or first step.
Systematic analysis of your source or target text from the perspective of your target market. Where do meanings shift? Where do compliance risks arise? Where is trust lost?
Structured analysis of your key communication materials for one or more Asian markets — with prioritised recommendations and a clear action roadmap.
A comprehensive four-part analysis: Content, Cultural Fit, Digital Readiness, and a prioritised roadmap. For companies serious about success in Asia.
Systematic review of your Chinese, Japanese, and Korean brand communication for consistency, meaning shifts, and brand drift.
Review of your marketing materials against China’s advertising law — before they go live. Including legally compliant alternative formulations.
Review of your marketing claims against Japanese advertising law. Every superlative, every comparison, every performance claim — with clear risk assessment and alternatives.
Asian communication is complex and every situation is different. If your challenge doesn’t fit any of our services, we’ll develop the right approach for your specific question together.
B2B Communication
We understand business communication — not just cultural theory
Direct access to specialists, personal project support
We work that out together in a free initial consultation. You describe your situation, we recommend the right starting point — whether an intercultural communication analysis is the right first step or whether a strategic conversation makes more sense.
Local agencies know their market. We know the gap between your source text and what intercultural business communication analysis reveals in the target market — and we speak your language. Many of our clients use us as a quality check or strategic complement to their local agency.
Our focus is on China, Japan, and Korea as well as Southeast Asia — from single-market analysis to cross-regional comparison.
Both. Our Consulting & Assessment services give you a clear picture of what your business communication in Asia needs. If you need support with implementation — transcreation, localisation, SEO for Asian search engines — we can take that on directly.
Tell us about your situation — we’ll recommend the right starting point. Free, no obligation, 30 minutes.
No preparation needed — just bring your questions.
Book Your Initial Consultation
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+49 30 2089859 00
info@yabylon.com