Before investing in localisation, content production, or market activities, an honest assessment is worthwhile: is your communication truly ready for Asia? Linguistically, culturally, and digitally? The Asia Communication Readiness Audit answers this question: systematic, market-specific, and with clear recommendations. It is the right starting point for companies that want to plan with confidence rather than invest blindly.
| Before Market Entry | Companies that are serious about entering Asian markets face a central question: is our existing communication sufficient, or do we need to rethink fundamentally? The Asia Communication Readiness Audit provides a well-founded answer before costly mistakes happen. It shows clearly where quick wins are possible and where deeper adaptations will be necessary. |
| During Market Development | The Audit is not only relevant for newcomers. Companies already active in China, Japan, or Korea that feel their communication is not achieving the desired impact also benefit. The Audit identifies weaknesses that often remain invisible in day-to-day operations and provides a structured foundation for targeted improvements. |
| A Clear Starting Point | Instead of assumptions, you receive an evidence-based assessment of your communication readiness as a foundation for all subsequent decisions. |
| Early Risk Identification | Cultural stumbling blocks, digital incompatibilities, and linguistic weaknesses are identified before they become visible in the target market. |
| Prioritised Measures | The Audit does not deliver a list of problems but a prioritised action plan: quick wins, medium-term measures, and strategic decisions. |
| Scalable to Your Needs | Three audit packages, from a single-market audit to a comprehensive three-market audit with local partner validation, allow adaptation to budget and project phase. |
| Content & Materials Review | We review your existing materials for linguistic clarity, tone, and structure, whether website, brochure, or product presentation. We assess whether messages come across as understandable and credible in the target market. Cultural adaptation needs are identified concretely, not merely hinted at. |
| Cultural Fit Analysis | Cultural fit goes far beyond language. We analyse imagery, colour symbolism, hierarchy, and trust signals, and answer the question of whether your company comes across as sufficiently local in the target market or too Western. |
| Digital Channel Compatibility | Asian markets operate on different platforms than Western ones. We check the compatibility of your content with Baidu, WeChat, Naver, and other relevant channels, including an SEO keyword check for each target market. |
| Assessment & Recommendations | All findings feed into a Readiness Score (1 to 5 scale) across five dimensions: language quality, cultural fit, platform compatibility, SEO visibility, and trust building. This is followed by prioritised recommendations: quick wins, medium-term measures, and strategic decisions. |
| Step 1: Kick-off & Material Collection | Together we clarify target markets, target audiences, and previous activities. We also establish whether B2B or B2C communication is the primary focus, or both. |
| Step 2: Systematic Analysis | Our experts then analyse all four areas: Content, Cultural Fit, Platform Readiness, and Keyword Check. Where needed, we involve local partners for validation. |
| Step 3: Report Preparation | All findings are compiled in a structured format: Readiness Scores, recommendations, and, depending on the package, a keyword report and an Excel checklist for self-assessment. |
| Step 4: Presentation & Handover | We present the results in an online meeting, discuss the recommendations, and give you a clear outlook on sensible follow-up measures. |
| Standard Audit: One Market | The Standard Audit is the ideal starting point for companies that want to prepare a single market systematically: China, Japan, or Korea. It includes the full Content Review (website and two to three marketing materials), the Cultural Fit Assessment, the Platform Readiness Check, and Readiness Score with recommendations. You receive a report and a structured checklist. |
| Extended Audit: All Three Markets | The Extended Audit is designed for companies addressing China, Japan, and Korea simultaneously, or wanting to compare them. Compared to the Standard Audit, the Content Review is expanded to five materials and a light SEO keyword analysis for five key terms per market is included. The report is correspondingly more comprehensive and includes the keyword report. |
| Premium Audit: All Three Markets With Local Validation | The Premium Audit offers the most comprehensive scope: all three markets, an extended Content Review, an Extended SEO Keyword Analysis, and, as its defining feature, the involvement of local partners for market validation. This gives you not only our expert perspective but also the view of people who know the target market from lived experience. Following the Audit, we can optionally connect you with suitable implementation partners on the ground. |
| Industry & Package | Medical technology: Standard Audit (Japan). Materials: website (homepage, product pages), company presentation, product catalogue. |
| Starting Situation | The company was planning market entry in Japan and wanted to know in advance whether its communication met Japanese B2B expectations, or whether fundamental adaptations were necessary. |
| Finding | The Content Review showed that the tone was too direct and promotional for the Japanese B2B context. Precise technical evidence and certifications were also missing: central trust signals in the Japanese market. The Cultural Fit Assessment further revealed that the imagery was too Western and that no local partnership or local reference was communicated. |
| Result | The company received a prioritised action plan. The immediate measure was a revision of the homepage and company presentation. Medium-term recommendations included building Japanese references and making the technical documentation more precise. This allowed market entry to be prepared with purpose, without investing blindly. |
B2B Communication
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The Standard Audit focuses on one market and a limited selection of materials: ideal as a starting point or when a target market is clearly defined. The Extended Audit covers all three markets (China, Japan, Korea) and includes an SEO keyword analysis. The Premium Audit additionally offers local partner validation, an extended keyword report, and, optionally, referrals to implementation partners on the ground.
The Audit is primarily focused on China, Japan, and Korea, as these markets require the most preparation and benefit most from a systematic communication assessment. For markets such as Vietnam, Indonesia, or Malaysia, we recommend the Asia Communication Review, which is more flexibly scalable and covers a broader range of markets.
From kick-off to results presentation, allow approximately two weeks. This gives you sufficient time to discuss the findings internally before we talk through next steps together.
The Audit always concludes with concrete recommendations: quick wins, medium-term measures, and strategic decisions. Depending on the results, sensible next steps may include an intercultural communication analysis for critical materials, transcreation, translation, or referrals to local partners. We discuss this together in the closing meeting.
China sets the highest requirements for communicative preparation: linguistically, culturally, and regulatorily. Any serious assessment of communication readiness for Asia must include China. The Audit therefore checks not only your content but also platform compatibility with Baidu and WeChat and the compliance suitability of your communication.
Japanese B2B decision-makers expect precision, evidence orientation, and the right degree of formality. Evaluating communication for Japan therefore means more than checking whether the language is right: it means assessing whether the entire communication logic fits the market. That is exactly what the Readiness Audit delivers for the Japanese market.
Korea is fast-moving, technology-oriented, and expects clear trust signals. Companies that are serious about market entry in Asia and take Korea seriously need to pay attention to speed, references, and digital channel compatibility. The Audit shows where adaptation is needed and where you are already well positioned.
When multiple materials need to be reviewed systematically but a full audit is not yet required.
Asia Communication Review
For an in-depth analysis of a single critical material: as a complement to the Audit or as a follow-up step.
Intercultural Communication Analysis
The Audit shows which content needs to be adapted. Transcreation puts it into practice, creatively and with cultural precision.
Transcreation
Start with a free introductory call: 30 minutes, no obligation, by video or phone.
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