CJK Buyer Journey

Selling in China, Japan or Korea means working with decision cycles of up to two years, with consensus processes that are often concluded before the first formal meeting, and with trust-building that follows entirely different rules than in European B2B. Our CJK Buyer Journey gives a structured overview of all three markets: How long do decision cycles actually take? Who decides, and where? What does communication material need to deliver when personal conversation is not an option? And which mistakes do European companies make time and again? One page. Three markets. Ready to use.

Cultural Risk Checklist

Communicating in CJK markets means working with different logic of persuasion, different purchase triggers and different expectations of how brands should present themselves. What works in Germany can fall flat in China, Japan or Korea — or in the worst case, send the wrong signal entirely. Yabylon's Cultural Risk Checklist covers six levels: from communication strategy and brand adaptation to transcreation and language quality, through to legal requirements and internal processes. It does not replace expert advice, but it asks the questions that most communication projects never raise. Several unanswered points in one area are an early warning sign. And a good reason for a conversation.

China Presence Or China Appearance?

Six Chinese-language web presences. Four assessment dimensions. One recurring finding: linguistically present, communicatively absent.

Not because of poor translation. Not because of insufficient budget. Because the questions that matter were asked after the localisation brief had already been written.

This whitepaper identifies five structural patterns in how German Hidden Champions communicate in the Chinese market, draws on one positive example to show what a different approach looks like, and includes a ten-question self-assessment for your own audit. (24 pages)

They can´t read the air

What Western companies need to know about communication in Asia. A foundational paper explaining the cultural frameworks, profiling the key Asian markets and showing where the lever for better Asia communication lies. (59 pages)