In doing business with China, Japan, Korea, or Southeast Asia, the big strategies rarely decide success or failure. It is the cultural details: a misread gesture in a negotiation, a tone in a campaign that doesn’t land, a translation that is technically correct and still reaches no one.
In this section we share what we have learned from our day-to-day work with Asian markets. We focus less on theory than on pointers you can use on your next working day.
You will find articles to read, materials to download, and a newsletter that captures the essentials.
On the blog we take up the topics that keep coming up in our projects: Chinese advertising law, SEO for search engines like Baidu, working effectively with localisation partners. Short articles that name a concrete problem and put it in context. New posts are added regularly.
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Some topics need more room than a blog article allows. That is what the downloads are for: whitepapers, guides, and case studies from client projects. Each publication takes on one topic and works it through so that you can put it to use directly. All materials are available free of charge.
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In Yabylon Signal we take up one pattern per issue: a recurring quirk in how German companies approach their Asia communication. Often it is something that works as a matter of course in the home market and still does not carry in Asia. Short, concrete, one thing per issue.
The newsletter is published on LinkedIn, where you subscribe with one click. Past issues are also available here on the site.
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